In today’s visual-first world, product videos have become essential for any business that wants to stand out. A well-made video doesn’t just highlight features — it tells a story, builds trust, and helps customers visualize how the product fits into their lives. The best part? You no longer need expensive gear or a professional crew. Thanks to AI-powered video makers, you can create professional-looking product videos for free, right from your browser or phone.
Below are ten of the best free product video maker tools that help brands, creators, and small businesses craft studio-quality videos effortlessly.
1. Invideo
If you want speed, creativity, and control in one platform, invideo is the ideal pick. It allows users to type a simple product description and instantly get a complete video script, scenes, visuals, and voiceovers included. With this ai product video generator, you can transform product details into polished promotional videos in minutes.
It also offers a mobile option through its ai video creator app, giving you the flexibility to create, edit, and share videos on the go. Whether you’re a small business owner or a digital marketer, invideo’s app and web platform let you produce professional videos that match your brand voice without technical skills.
Features:
- Text-to-video generation with AI-based scripting
- Voiceovers in multiple languages and tones
- Ready-to-publish video formats for social media and ads
- Magic edit box for quick scene, script, or voice changes
Pros:
- Easy-to-use interface, great for beginners
- Fast AI rendering for instant results
- Works across desktop and mobile
Cons:
- Internet required for processing
- Limited customization on free plan
2. FlexClip
FlexClip is an intuitive online tool designed for quick product video creation. You can drag, drop, and edit clips directly in your browser without installing anything. Its built-in stock footage and animations help users produce promo or explainer videos with minimal effort.
Features:
- Drag-and-drop editor
- Stock video and music library
- Custom text animations
Pros:
- Beginner-friendly
- No watermarks in some free templates
Cons:
- Export quality limited in free tier
3. Animoto
Animoto makes video creation simple for e-commerce sellers and small businesses. Its pre-built product templates and easy text customization options make it a favorite for social media promos.
Features:
- Pre-made storyboards for marketing
- Text and logo overlays
- Music synchronization
Pros:
- Quick setup for product launches
- Works well with brand assets
Cons:
- Lacks advanced AI features
4. Kapwing
Kapwing’s web-based video editor is perfect for users who want a balance between manual control and automation. You can trim, resize, and add subtitles to your product clips easily.
Features:
- Auto-subtitle generator
- Templates for different platforms
- Supports team collaboration
Pros:
- Multi-user access
- Good for social media creators
Cons:
- Watermark in free plan
5. Wave.video
Wave.video combines video editing with marketing tools. It offers analytics to measure how your product videos perform online.
Features:
- In-editor video hosting
- Built-in stock assets
- Performance insights
Pros:
- Great for marketers
- Easy drag-and-drop interface
Cons:
- Requires sign-up to export
6. Lumen5
Lumen5 uses AI to convert text or blog content into videos. It’s ideal for marketers who want to repurpose written product descriptions into engaging video ads.
Features:
- AI text-to-video automation
- Brand presets and templates
Pros:
- Saves time on scripting
- Professional output
Cons:
- Branding limited on free plan
7. Clipchamp
Now owned by Microsoft, Clipchamp is a great free tool for simple product showcases. It supports webcam and screen recording, making it useful for unboxing or tutorial-style videos.
Features:
- Video and screen capture
- Filters and transitions
- Direct sharing to YouTube
Pros:
- Integrated with Windows
- User-friendly
Cons:
- Limited stock content in free plan
8. Biteable
Biteable helps create short, snappy promotional videos using ready-to-use animations and stock clips. It’s perfect for businesses that need quick marketing videos.
Features:
- Animated templates
- Drag-and-drop editing
Pros:
- Great for explainer videos
- Simple, intuitive layout
Cons:
- Limited exports on free plan
9. Magisto
Magisto automatically edits product footage using AI. You just upload clips, choose a theme, and let the tool handle transitions, effects, and pacing.
Features:
- Smart AI video editing
- Auto-music sync
Pros:
- Effortless for beginners
- Creates engaging storytelling videos
Cons:
- Customization is minimal
10. Renderforest
Renderforest provides a mix of templates for product intros, slideshows, and promotional videos. It’s ideal for quick branding needs.
Features:
- Logo animation
- Pre-designed templates
Pros:
- Fast rendering
- Great for product explainers
Cons:
- Watermark on free exports
Final Thoughts
Whether you’re launching a new product or promoting seasonal offers, these free product video makers make it easy to craft professional visuals without prior experience. For users who want a blend of AI automation, creative control, and mobile flexibility, invideo stands out as the most powerful option. Its ability to generate complete videos from a short prompt using its ai product video generator and the mobile ai video creator app helps businesses save time and create content that looks stunning — all without expensive equipment or editing expertise.